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Internet Marketing Course Outline
STAGE 1. Search Engine Marketing
Part 1: Understanding Search Engines
- Chapter (1) Classification of Search Engines
- Crawler-Based Search Engines
- Human-Powered Search Engines
- Pay-for-Performance Search Engines
- Hybrid Search Engine
- Chapter (2) How Search Engines Rank Pages
Quiz (1): Understanding Search Engines
Part 2: On-Page OptimizationStep 1: Picking out Keywords
- Chapter (3): Defining Your Niche and Audience
- Chapter (4): Preparing to Research Keywords and Getting Suggestions
- Chapter (5): Using Keyword Suggestion Tools
Step 2: Optimization - Tuning the Pages
- Chapter (6): Key Concepts: Keyword Prominence, Density, Proximity and Frequency
- Chapter (7): Creates Effective Title and Meta
- Chapter (8): Optimizing Layout of Your Pages
- Chapter (9): Optimizing Navigation and Menus
- Chapter (10): Duplicate Content Issues
- Chapter (11): Local SEO for Your Site
Part 3: Off-Page Optimization
Step 4: Website Submission
- Chapter (12): Search Engines' Submission Rules and Guidelines
- Chapter (13): Submitting to Search Engines: Google, Yahoo, Bing etc
- Chapter (14): Creating a Search Engine Friendly Sitemap
- Chapter (15): Submitting to Directories
- Chapter (16): Submitting to Business Directories
- Chapter (17): Submitting to Classifieds
- Chapter (18): Participating in Forums
- Chapter (19): Blogs Commenting
- Chapter (20): Create Link Wheel
- Chapter (21): Link Popularity and Link Quality
- Chapter (22): Google PageRank, Local Rank and Hilltop Algorithms
- Chapter (23): Link Building Strategies and Techniques
Part 4: Monitoring Search Engine Rankings
- Chapter (24): Issues with Automated Ranking Monitoring
- Chapter (25): Learned About Analyzing Organic Search Traffic
Part 5: Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)
- Chapter (26): Black-Hat Techniques vs White-Hat Techniques
- Chapter (27): SEO Code of Ethics
- Chapter (28): Gray-Hat SEO
- Chapter (29): What to Do if Your Site Has Been Penalized
Introduction to Online Advertising
Step 1: Pay Per Click Advertising
- Chapter (30): An introduction to PPC advertising
- Chapter (31): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter)
- Chapter (32): Advertising Campaigns and Organic Search Engine Results
- Chapter (33): Social Media Channels
- Chapter (34): Blogging and Micro-blogging
- Chapter (35): Participating in Social Networks
- Chapter (36): The Most Effective Social Media Marketing Tactics
- Chapter (37): Promoting Your Brand with the Help of Social Media
- Chapter (38): Social Media Optimization
- Chapter (40): Social Media Advertising
STAGE 3: E-Mail Marketing
- Chapter (41): Introduction to E-Mail Marketing. The Basics
- Chapter (42): The Six-Step Process of E-Mail Marketing
- Chapter (43): Working with Your Mailing List
- Chapter (44): Creating a Message and Choosing an E-mail Subject Line
- Chapter (45): Running the Campaign - E-Mail Transmission Tips
- Chapter (46): Delivery and Response Tracking (Bounce Rate, Unsubscribe Rate, Open Rate, Clickthrough, Conversion)
- Chapter (47): Introduction to Affiliate Marketing
- Chapter (48): Earning Money as an Affiliate
- Chapter (49): Starting Your Own Affiliate Program
- Chapter (50): Setting Up the Program
- Chapter (51): Mistakes to Avoid
Introduction to Web Analytics
Part 1: Traffic Data Sources
- Chapter (52): Different Web Traffic Data Sources
- Chapter (53): Web Analytics Pyramid Model
- Chapter (54): Referring Sites and Partners
- Chapter (55): The Customer Life Cycle: Reach, Acquisition, Conversion, Retention
- Chapter (56): Reach and How to Measure It
- Chapter (57): Acquisition and How to Measure It
- Chapter (58): Conversion and How to Measure It
- Chapter (59): Retention and How to Retain Visitors
Glossary
Internet Marketing Course details:
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SEO Training Course
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