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Internet Marketing Course Urdu - SEO

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Internet Marketing Course Outline







Seo
Seo Course Urdu
Get More Details On  Skype
     ID : SMTalha1991 
   Mobile : 0313-2020392





STAGE 1. Search Engine Marketing
Introduction into Internet Marketing

Part 1: Understanding Search Engines

  • Chapter (1)  Classification of Search Engines
    • Crawler-Based Search Engines
    • Human-Powered Search Engines
    • Pay-for-Performance Search Engines
    • Hybrid Search Engine
  • Chapter (2)  How Search Engines Rank Pages
Quiz (1): Understanding Search Engines
Part 2: On-Page Optimization

Step 1: Picking out Keywords

  • Chapter (3): Defining Your Niche and Audience
  • Chapter (4): Preparing to Research Keywords and Getting Suggestions
  • Chapter (5): Using Keyword Suggestion Tools
Demo (1): Picking out Keywords

Step 2: Optimization - Tuning the Pages

  • Chapter (6): Key Concepts: Keyword Prominence, Density, Proximity and Frequency
  • Chapter (7): Creates Effective Title and Meta
  • Chapter (8): Optimizing Layout of Your Pages
  • Chapter (9): Optimizing Navigation and Menus
  • Chapter (10): Duplicate Content Issues
  • Chapter (11): Local SEO for Your Site
Demo (2): Optimizing an HTML Page

Part 3: Off-Page Optimization

Step 4: Website Submission

  • Chapter (12): Search Engines' Submission Rules and Guidelines
  • Chapter (13): Submitting to Search Engines: Google, Yahoo, Bing etc
  • Chapter (14): Creating a Search Engine Friendly Sitemap
  • Chapter (15): Submitting to Directories
  • Chapter (16): Submitting to Business Directories
  • Chapter (17): Submitting to Classifieds
  • Chapter (18): Participating in Forums
  • Chapter (19): Blogs Commenting
  • Chapter (20): Create Link Wheel
Step 5: Link Marketing
  • Chapter (21): Link Popularity and Link Quality
  • Chapter (22): Google PageRank, Local Rank and Hilltop Algorithms
  • Chapter (23): Link Building Strategies and Techniques
Quiz (2): Link Marketing

Part 4: Monitoring Search Engine Rankings

  • Chapter (24): Issues with Automated Ranking Monitoring
  • Chapter (25): Learned About Analyzing Organic Search Traffic
Demo (3): Checking Site Rankings

Part 5: Techniques to Avoid or Use at Your Own Risk (Search Engine Spamming)

  • Chapter (26): Black-Hat Techniques vs White-Hat Techniques
  • Chapter (27): SEO Code of Ethics
  • Chapter (28): Gray-Hat SEO
  • Chapter (29): What to Do if Your Site Has Been Penalized
Part 6: Search Engine Advertising

Introduction to Online Advertising

Step 1: Pay Per Click Advertising

  • Chapter (30): An introduction to PPC advertising
  • Chapter (31): Major PPC Providers (Google AdWords, Yahoo! Search Marketing, Microsoft AdCenter)
  • Chapter (32): Advertising Campaigns and Organic Search Engine Results
STAGE 2: Social Media Marketing
  • Chapter (33): Social Media Channels
  • Chapter (34): Blogging and Micro-blogging
  • Chapter (35): Participating in Social Networks
  • Chapter (36): The Most Effective Social Media Marketing Tactics
  • Chapter (37): Promoting Your Brand with the Help of Social Media
  • Chapter (38): Social Media Optimization
  • Chapter (40): Social Media Advertising
Quiz (4): Social Media Marketing
STAGE 3: E-Mail Marketing
  • Chapter (41): Introduction to E-Mail Marketing. The Basics
  • Chapter (42): The Six-Step Process of E-Mail Marketing
  • Chapter (43): Working with Your Mailing List
  • Chapter (44): Creating a Message and Choosing an E-mail Subject Line
  • Chapter (45): Running the Campaign - E-Mail Transmission Tips
  • Chapter (46): Delivery and Response Tracking (Bounce Rate, Unsubscribe Rate, Open Rate, Clickthrough, Conversion)
STAGE 4: Affiliate Marketing
  • Chapter (47): Introduction to Affiliate Marketing
  • Chapter (48): Earning Money as an Affiliate
  • Chapter (49): Starting Your Own Affiliate Program
  • Chapter (50): Setting Up the Program
  • Chapter (51): Mistakes to Avoid
STAGE 2: Web Analytics

Introduction to Web Analytics

Part 1: Traffic Data Sources

  • Chapter (52): Different Web Traffic Data Sources
  • Chapter (53): Web Analytics Pyramid Model
Part 2: Traffic Sources
  • Chapter (54): Referring Sites and Partners
Part 3 : The Sales Funnel and Customer Life Cycle
  • Chapter (55): The Customer Life Cycle: Reach, Acquisition, Conversion, Retention
  • Chapter (56): Reach and How to Measure It
  • Chapter (57): Acquisition and How to Measure It
  • Chapter (58): Conversion and How to Measure It
  • Chapter (59): Retention and How to Retain Visitors
Quiz (3): Web Analytics

Glossary

Internet Marketing Course details:

Course
Internet Marketing
Stages:
5
Chapters
59
Video Demos
3
Quizzes
4
Glossary
50
Price
10,000

SEO Training Course Duration:
  • 8 weeks Duration of Internet Marketing Classes
  • 24 days of Classes
  • 2 Classes per wee
  •  2:30 hours Internet Marketing Training Class .Join Your Class Today Add Us On Skype . 
         ID : SMTalha1991 
       Mobile : 0313-2020392

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